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INTERNATIONAL COACHING WEEK 2025 

My Pricing Journey As A Coach

Case Study:  How I Transitioned from €110 Sessions to a €5K Package

Join us for an inspiring International Coaching Week Case Study on Thursday, 15 May 2025, from 2 - 3pm Eastern European Time.

Award-winning business owner and Certified Erickson Professional Coach, Maika Endo, shares her journey from undercharging to creating high-ticket coaching packages that clients happily invest in.

Many talented coaches struggle with the critical transition from offering free sessions to confidently enrolling paying clients. If you've invested in your coaching skills but feel uncertain about charging for your services, this webinar is for you.

In this webinar, you’ll discover:

• The pricing evolution she navigated from consultant to coach and her thought-process
• Common pricing mistakes and fears that keep coaches undervalued and overworked (and what to do about it)
• Practical tips to go from free sessions to paid sessions and beyond 

This webinar is specifically designed for trained coaches who:

• Have completed coach training but struggle with the business side
• Are currently offering free or heavily discounted sessions
• Feel uncomfortable discussing money with potential clients; imposter syndrome is keeping you stuck