This course is our gift to you—a celebration of the Erickson community and its shared commitment to growth, abundance, and human connection.
$200 CAD for students from other coaching schools
Welcome to Practical Coaching Business Essentials
Take your coaching practice to new heights with a solution-focused course crafted to guide coaches in transforming their skills into thriving, purpose-driven businesses. Combining expert insights and real-world success stories, this course is designed to inspire, empower, and equip you with actionable strategies for sustainable growth.
Craft your path, shape your future
Our course integrates actionable tools with dynamic insights from Erickson-trained coaches who’ve transformed their coaching skills into thriving practices.
Through their stories, strategies, and lessons learned, you’ll gain clarity, confidence, and a roadmap to build a purpose-driven coaching business that reflects your unique vision.

What You'll Experience
Self-Paced Video Modules
Delve into engaging interviews and expert-led sessions covering critical topics, like Strategy, Coachpreneurship, Marketing, Financial Management, Scaling & Growth Strategies, and more.
Weekly Peer Support Groups
Join live Zoom sessions every week with other coaches. These calls provide a supportive space to exchange ideas, share insights, & grow alongside a community of like-minded coaches.
Individual Mentoring Opportunities
Access one-on-one mentorship from seasoned Erickson alumni who can help you refine your strategy, overcome roadblocks, and create a roadmap for your practice.
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These Are The Topics We'll Be Tackling:
Six sections and a whole lot of real-life inspiration by our experts
1. Introduction to Solopreneurship
- Unique challenges and opportunities
- Understanding what it takes to be a coach
- Money in coaching: What sets success apart
2. Strategy & Planning
- The value of 100% commitment
- Business Model 101
- What does it take to be a successful coach?
- Your first 100 hours of coaching
- Your coaching niche (panel discussion)
- Niche: Working with teams
- Niche: Thriving as an independent coach for leaders
- Niche: Career Coaching
3. Marketing Essentials
- Social Media for Coaches
- Newsletter Legacy
4. Financial Management
- Solution-Focused pricing
- Revenue drivers for coaches
- Revenue model for coaches
5. Client Acquisition & Management
- Marketplaces - exploring coaching platforms and being a digital nomad
- Elevator pitch for coaches
- Unscripted sales for coaches
- Selling like a coach. Managing your sales practice
- Coaching Systems - organizing your business
- Intake session
6. Scaling & Growth Strategies
- Coach to facilitator - expand your impact
- Coach to consultant - expand your professional horizons
A Course Shaped By REAL STORIES
Linda Hamilton
What Does It Take To Be A Coach?
Linda shares foundational insights on resilience and success as Erickson’s first graduate.
Guy Woods
Your First 100 Hours of Coaching
Guy empowers coaches to align their strategies with long-term visions for growth and impact.
Cory Martin
Finding Your Niche And Elevator Pitch
Cory helps coaches craft compelling elevator pitches to stand out & connect authentically with clients.
Paola Marazzini
Leadership Coaching What To Know
Paola provides actionable strategies for empowering executives to achieve transformative growth.
Gaby da Silva
The Ins and Outs Of Team Coaching
Gaby shares practical techniques to enhance team collaboration, communication, and performance.
Leyla Surkhayzade
Career Coaching In All Its Action
Leyla offers strategies for guiding clients through career transitions and equipping them for professional growth.
Annette Tully
Organizing Your Coaching Practice
Annette shares systems to streamline operations, enhance client interactions, and manage your practice efficiently.
Maika Endo
Social Media And Newsletters
Maika explores how to use social media and interactive newsletters to connect with audiences and grow a coaching presence.
Michela Quilici
Solution-Focused Pricing For Coaches
Michela provides a guide to setting competitive prices that reflect your expertise and resonate with clients.
Michelle Rockwood
Sales And Starting A Training Company
Michelle shares how to approach sales, while offering insights into the foundations of launching a training company.
Alexandra Vinagre
Authentic Sales For Coaches
Alexandra explores how to build trust and connection in sales conversations, offering confidence-building strategies.
Heidi Hamilton
When Coaching Meets Consulting
Heidi shows how integrating consulting into your coaching practice can expand opportunities & increase impact.
Anastasia Yuryeva & Ped ja Jovanovic
Money In Coaching
Discover how to break through financial barriers, set meaningful goals, and confidently navigate revenue generation.
Silvia Viola
Making An Impact In The Intake Session
Silvia outlines best practices for creating impactful first sessions that build trust with your coachees and set the stage for success.
Mariana Pimenta
Coaching Platforms & The Digital Nomad Life
Mariana explains how to leverage digital platforms and embrace flexible work to expand your reach as a coach.
Sasha Ivanova
Mastering Pricing & Revenue Models
Sasha unpacks practical strategies to align your pricing with market value & sustainable revenue models.
Lea Appleton
Business Planning Made Simple
Lea guides coaches in creating sustainable business models and strategies.
Hailey Magee
What Does It Take to Be a Successful Coach?
Hailey shares her expertise on setting clear goals to staying connected with your 'why' and she emphasizes the foundational mindset for thriving in the coaching world.
It's transformation in action
Throughout the course, you’ll hear directly from Erickson alumni, faculty, partners, Erickson coaches who’ve charted unique paths to success. From career coaches to executive consultants, their journeys highlight the diverse ways Erickson-trained coaches are shaping industries, creating impact, and achieving personal fulfillment.
Expand your impact
And Gain CLARITY:
- Refine your niche
- Articulate your value
- Align your offerings with your goals
Your Practice, Your Path, Your Success
Transform Your Practice in 3 Easy Steps
Sign Up:
Start your journey by exploring our content & resources.
Connect Weekly:
Join Thursday's peer-to-peer sessions for ongoing inspiration and support
Explore Mentorship
Access our experts and book valuable one-on-one sessions with them. (Note: These sessions will be paid for - your chosen mentor will advise on the fees)
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