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How New Coaches Can Secure Clients

AUTHOR: Erickson Coaching International
DATE: 10 October 2023

Embarking on a coaching journey is like stepping into a world filled with immense possibilities. Each day holds the promise of new learnings, transformational encounters, and heartwarming success stories.

As a new coach, you might sometimes feel overwhelmed by the vastness of this field and the initial challenges of securing clients. However, remember that every expert coach started exactly where you are now — at the beginning, full of potential. With dedication, the right strategies, and a pinch of patience, you can build a clientele that cherishes your guidance. 

To help you navigate this exciting journey, here are a few practical steps:

  1. Offer Free Sessions: This approach lets potential clients experience your coaching prowess without any commitment, paving the way for future collaborations.
  2. Leverage Social Media: Platforms like Instagram, and LinkedIn can be your playground. Engage, share, and become a beacon for those seeking guidance.
  1. Join Networking Groups: Through platforms like Meetup.com or local community events, you can expand your reach and make valuable connections.
  2. Ask for Referrals: A nod from a satisfied client can work wonders. Encourage them to share their positive experiences with others.
  1. Provide Value-Added Content: By hosting webinars, writing blogs, or creating videos, you establish yourself as a thought leader in your niche.
  1. Join Erickson+ Community: A hub for coaching enthusiasts, Erickson+ offers networking, resources, and collaborations that can accelerate your growth.
  1. Find Your Niche: In the vast ocean of coaching, having a specific niche can make you stand out. Discover what you're truly passionate about, refine your skills in that area, and offer specialized coaching sessions. By becoming an expert in a specific field, you'll attract clients specifically seeking your unique expertise. 
  2. Volunteer Locally: Connect with local NPOs/NGOs and offer your services. It's a fulfilling way to gain experience while making a meaningful difference.
  3. Become a Coach Facilitator: Taking on the role of a coach facilitator allows you to train and mentor other budding coaches. By doing so, you not only reinforce your own skills but also position yourself as an industry leader. The recognition and network you gain from facilitating can further boost your client base.

With every step you take, remember to cherish the journey as much as the destination. Your passion and dedication, combined with these strategies, will lead you to a successful and rewarding coaching career.